Best European Betting Sites 2026 Online Betting in Europe

Bally Bet suits punters who prioritise pricing. Its pricing on darts, tennis and basketball also performed well in our previous checks across NBA, WNBA, ATP and WTA markets. Boxing, UFC and MMA carry 30+ markets each, more than double what Sky Bet offers on the same events, and Bally Bet is one of the few UK bookmakers pricing up chess and sailing. Betano makes most sense for bettors who prefer a modern mobile sportsbook, follow football closely and want access to in-play statistics and regular match promotions.

Popular Bets sits beside the bet slip, suggesting selections based on stats and recent form. Football also gets an 80+ market Bet Builder with room for 25 selections, over double bet365’s 12-selection cap. Its 1 Up and 2 Up Early Payout markets give football bettors more flexibility than the single 2-goal trigger offered at bet365 or William Hill, and the Bet Builder stretches to 25 selections. Its outright markets, including title winners and relegation, should be assessed separately from these pre-match result prices, as margins can differ significantly by market. In particular, users report shoddy customer support, with no UK phone line available during off-hours and slow live chat response times.

There are more than 40 sports available, including niche markets such as kabaddi, hurling, and Gaelic football. BetMGM suits football bettors who value app quality, want flexibility on bet builders and accumulators, and like the upside of the Golden Goals free-to-play jackpot. No other UK bookie runs a free-to-play game with the same value. Players who choose six selected football scorelines correctly across the week earn a £1m jackpot payout. Football coverage remains extensive, with 999+ games available at the time of our original review and boosted markets running alongside standard pricing.

Its £30 welcome offer comes with relatively accessible qualifying terms. Betfair is among the top betting sites for pricing and market variety, driven by the dual bookmaker-plus-exchange product. It is non gamstop bookmakers less convincing for anyone prioritising a wide range of payment methods, a highly rated Android app or one of the deepest Bet Builders available. The bookmaker also carries a decent range of darts markets and football specials, including player, VAR and shots-on-target bets. BetVictor’s payment selection is relatively narrow. However, users who prioritise app quality and live streaming depth will find the platform a bit wanting.

Football streaming, by contrast, is functional but limited to selected non-UK leagues such as the Bundesliga, Serie A and Primeira Liga. Every UK and Irish horse and greyhound race is available to watch on nothing more than a positive balance or an active bet, the lowest access threshold of any book here. The #PickYourPunt is also a standout, letting users create custom football bets within predefined parameters, similar to William Hill’s #YourOdds but with broader market coverage.

Best Odds Guaranteed runs from 8 am on race day, covering win and each-way bets on UK and Irish horse racing. Horse racing margins on UK and Irish racing are competitive against Sky Bet and Betfair, with each-way terms commonly extended to four or five places on featured handicaps. The shared infrastructure with Ladbrokes (both Entain brands) means that account issues at one brand can affect access to the other. The iOS app is available on the App Store, but with a limited review base and a very low rating. This requires users to enable installations from unknown sources, a friction step that puts off mobile users accustomed to standard Play Store downloads. NetBet covers 40+ sports with deep markets on European football (including lower-tier leagues that other UK bookies neglect) and niche sports like kabaddi, Gaelic football and hurling.

Major football fixtures can carry hundreds of markets, while its Bet Builder accepts up to 25 selections. Our Paddy Power review found 25+ sports, 100,000+ live events per year and a Bet Builder allowing up to 25 selections, alongside the Mix N’ Match tool for stat-backed football picks. 50% boost applied after all selections are settled. Periodical update is the only possibility of following fast-changing facts such as payment methods or bonuses. It is not uncommon for a winning player to have their wagering amount limited or completely restricted.

Customers must activate the sports promotion on their first deposit, opt in to sports bonuses and marketing communications, and cannot combine it with the casino welcome offer. Singles, multiples and Bet Builders are eligible, including in-play bets. Powered by Altenar, the sportsbook covers more than 30 sports, combining popular markets such as football, horse racing and tennis with less common options including futsal, squash and esports. Its broad coverage, accessible streams and fast PayPal withdrawal make it worth considering, provided you’re comfortable with its less competitive football odds. Virgin Bet combines broad sports coverage with accessible live streaming. However, its football pricing was less competitive than several leading bookmakers in our latest test.

Live streaming as a whole is thin, limited to selected racing, greyhounds and esports. Insights works alongside it, pairing a data point, such as a team’s recent scoring record, with the market it relates to. Set a target stake and target payout, and the platform returns up to 5 suggested bets, one per sport, based on your history and preferences. BetWright launched in 2024 and runs on the Playbook platform shared with Star Sports and DragonBet.